The Halal Branding in International Trade of Edamame Soybean Agricultural Products

Masruroh, Nikmatul and Fathorrazi, Muhammad and Saleh, Muhammad and Adenan, Moh (2021) The Halal Branding in International Trade of Edamame Soybean Agricultural Products. Annals of Agri-Bio Research, 26 (2). pp. 243-248.

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Abstract

This paper talks specifically about edamame soybean products that have a Halal Assurance System
(HAS) certificate. So far, producers only talked about halal certificates, but now they may be able to have
HAS certificates, because if they didn’t have SJH, their products couldn’t be exported abroad. Through
qualitative research methods, this study aimed at exploring halal branding through its process and
trade in the export market. Given that Indonesia has a lot of cooperation, making it easier for companies
to cooperate with each other in improving the export quality of edamame products. Edamame products
are not only local soybean products but also export soybean products.The presence of differentiation in
products can be seen from halal branding which has recently emerged as a new phenomenon in the
world of business and trade. This phenomenon arose due to the reaction of producers to consumer
demand (requirement buyers). The phenomenon of the shift in consumer demand patterns that started
from the pattern of religiosity was captured by producers as a new business opportunity in order to
compete in both local and international markets. So, producers innovated agricultural products by adding
“halal” attributes as a form of responsiveness to consumer demand. The shift in consumer demand can
be seen in changes in consumption behaviour that appear, namely, the presence of consumer concern
for food labelled halal.
Key words : Differentiation, halal, buyer requirements

Item Type:	Article
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140201 Agricultural Economics
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah
Depositing User:	Nikmatul Masruroh
Date Deposited:	31 Aug 2022 09:29
Last Modified:	31 Aug 2022 09:29
URI:	http://digilib.uinkhas.ac.id/id/eprint/12779

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