QUANTITATIVE STRATEGIC PLANNING MATRIX APPLIED DEVELOPMENT STRATEGY of SUKAMADE ISLAND in BANYUWANGI-EAST JAVA INDONESIA

Siswanto, Adil (2022) QUANTITATIVE STRATEGIC PLANNING MATRIX APPLIED DEVELOPMENT STRATEGY of SUKAMADE ISLAND in BANYUWANGI-EAST JAVA INDONESIA. Academy of Entrepreneurship Journal, 29 (2). pp. 1-15. ISSN 1528-2686

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Abstract

The Quantitative Strategic Planning Matrix can be applied for the development strategy
of Sukamade Island In Banyuwangi –East Java Indonesia. The purposes of this research are: (1)
to explain and analyze internal factors affecting development strategy Sukamade Island as a
destination of Turtle Attraction In Banyuwangi Regency –East Java Indonesia; (2) to explain
and analyze external development strategy Sukamade Island as a destination of Turtle Attraction
In Banyuwangi Regency –East Java Indonesia.
The research design uses a survey method with data collection through a questionnaire.
The purposive sample of this study is 308 respondents from Farmers, Plantation workers,
Private employees, Government employees and Merchant of Sarongan Village. Priority
strategies based on the analysis are: (1). Tourism development in Sukamade needs much funds
support. (2). It is very important to get donation of funds. (3). The quality of human resources in
Sukamade destination must be increased by training and education of tourism. (4). Work
together with expert in tourism and society aroud. (5). Needs development of main street as an
access to Sukamade as a main factor. (6). Participation and cooperation from society around not
so optimum to support the success of tourism development in Sukamade must be increased by
publising in electronic media, and (7). Also the quantity and quality of infrastructure and supra
structure of tourism in Sukamade must be increased. Original contributions of this research are
the internal factor evaluation (IFE), external factor evaluation (EFE), the plotting of these on an
internal-external (IE) matrix, as well as the evaluation and comparison of the external factors
(opportunities and threats) and internal factors (strengths and weaknesses) in the SWOT matrix.
The results can be used in decisionmaking and in the formulation of priority strategies by using
QSPM analysis.

Item Type:	Article
Additional Information:	This research taken place in Sukamade Island as Turtle Destination in Banyuwangi Distric-East Java-Indonesia
Subjects:	05 ENVIRONMENTAL SCIENCES > 0502 Environmental Science and management > 050202 Conservation and Biodiversity 05 ENVIRONMENTAL SCIENCES > 0502 Environmental Science and management > 050205 Environmental Management 05 ENVIRONMENTAL SCIENCES > 0502 Environmental Science and management > 050209 Natural Resource Management
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah
Depositing User:	adil siswanto
Date Deposited:	05 Jan 2023 08:04
Last Modified:	05 Jan 2023 08:04
URI:	http://digilib.uinkhas.ac.id/id/eprint/16350

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