ANALYSIS OF THE ROLE OF THE FACILITATOR ASSOCIATION IN THE DEVELOPMENT OF UMKM CUSTOMERS OF BANK BTPN SYARIAH WISMA AJUNG

Najich, Achmad Babun (2026) ANALYSIS OF THE ROLE OF THE FACILITATOR ASSOCIATION IN THE DEVELOPMENT OF UMKM CUSTOMERS OF BANK BTPN SYARIAH WISMA AJUNG. Undergraduate thesis, UIN Kiai Haji Achmad Siddiq Jember.

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a key pillar of the national
economy, contributing significantly to employment and economic growth in
Indonesia. However, MSMEs, particularly productive, underprivileged women in
rural areas, still face various limitations, such as low entrepreneurial literacy,
market access, and technological mastery. This study aims to analyze the role of
mentor facilitators in the development of MSMEs belonging to Bank BTPN
Syariah Wisma Ajung customers and their impact on increasing business capacity
and sustainability. The study used a descriptive qualitative approach with data
collection techniques through observation, in-depth interviews, and
documentation. The results show that mentor facilitators play a strategic role as
educators, motivators, mediators, and business mentors. Mentoring has a positive
impact on increasing entrepreneurial knowledge, business management,
marketing, and business identity awareness. However, obstacles remain, such as
limited customer digital literacy and limited mentoring materials. This study
recommends strengthening the mentoring curriculum based on local needs and
improving digital literacy to encourage MSMEs to move up the ranks sustainably.

Item Type:	Thesis (Undergraduate)
Subjects:	14 ECONOMICS > 1402 Applied Economics > 140202 Economic Development and Growth
Divisions:	Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah
Depositing User:	Achmad Babun Najich
Date Deposited:	08 Apr 2026 02:11
Last Modified:	08 Apr 2026 02:11
URI:	http://digilib.uinkhas.ac.id/id/eprint/52580

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