ANALISIS PERAN MENTAL ACCOUNTING DALAM PERILAKU PEMBELIAN PRODUK AQUA DAN AMPO

Mutasyarofah, Mutasyarofah (2026) ANALISIS PERAN MENTAL ACCOUNTING DALAM PERILAKU PEMBELIAN PRODUK AQUA DAN AMPO. Undergraduate thesis, Universitas Islam Negeri Kiai Achmad Siddiq Jember.

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Abstract

Mutasyarofah, Prof. Dr. Nurul Widyawati Islami Rahayu S. Sos., M. Si., 2026: Analisis Peran Mental Accounting dalam Perilaku Pembelian Produk Aqua dan Ampo.
Kata Kunci: Mental Accounting, Perilaku Konsumen, Keputusan Pembelian, AMDK.

Item Type: Thesis (Undergraduate)
Subjects: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1501 Accounting, Auditing and Accountability > 150103 Financial Accounting
Divisions: Fakultas Ekonomi dan Bisnis Islam > Akuntansi Syariah
Depositing User: Mutasyarofah tasya
Date Deposited: 12 May 2026 02:43
Last Modified: 12 May 2026 02:43
URI: http://digilib.uinkhas.ac.id/id/eprint/53187

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