THE RELIANCE OF LOCAL TOUR GUIDES ON CODE SWITCHING, CODE MIXING AND SEMIOTIC AT MOUNT IJEN

Holidin, Mohammad Octavian Nanda (2026) THE RELIANCE OF LOCAL TOUR GUIDES ON CODE SWITCHING, CODE MIXING AND SEMIOTIC AT MOUNT IJEN. Undergraduate thesis, UIN KHAS JEMBER.

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Abstract

Tourism communication in multilingual environments requires adaptive strategies to support interaction between tourism stakeholders and visitors. At TWA (Taman Wisata Alam) Mount Ijen, tourism stakeholders interact with domestic and international tourists through various linguistic and communicative practices. Multilingual tourism interaction often requires communication adjustment, while semiotic resources such as maps, warning boards, symbols, colors, and visual information also influence visitor understanding and communication effectiveness.
This study focuses on three aspects: stakeholders’ experiences and perceptions regarding their reliance on code-switching, stakeholders’ experiences and perceptions regarding their reliance on code-mixing, and the effect of semiotic communication on language use and communicative practices at Mount Ijen. Accordingly, the study aims to explore how tourism stakeholders experience and perceive these communication strategies within multilingual tourism interactions.
This study employed a qualitative method with a phenomenological approach. The research involved eighteen tourism stakeholders, of which nine participants were selected for in-depth analysis. Data were collected through observation, interviews, and documentation. The collected data were analyzed through data reduction, data display, and conclusion drawing.
The findings reveal that tourism stakeholders relied on code-switching and code-mixing as adaptive communication strategies to facilitate interaction with visitors from different linguistic backgrounds. Code-switching was commonly used to improve visitor understanding, while code-mixing frequently appeared through the use of English tourism-related vocabulary in spoken and written communication. Communication was also supported by gestures and other non-verbal practices. Furthermore, semiotic communication through tourism maps, warning boards, symbols, colors, and public information supported visitor orientation and safety awareness. However, visitors still frequently depended on verbal explanations from tourism stakeholders, indicating that semiotic and verbal communication worked together during tourism interaction. The study concludes that tourism communication at Mount Ijen reflects multilingual and multimodal communication practices in which code-switching, code-mixing, semiotic communication, and non-verbal communication function as practical resources to support interaction and visitor understanding.

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