Strategi Pemasaran Madrasah Ibtidaiyah di Jember Jawa Timur

Zainal, Abidin (2022) Strategi Pemasaran Madrasah Ibtidaiyah di Jember Jawa Timur. LEADERIA: Jurnal Manajemen Pendidikan Islam, 3 (1). pp. 11-21. ISSN 2723-0732

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Abstract

The purpose of this article is to reveal the positioning, differentiation, and brand of Madrasah Ibtidaiyah (Islamic Elementary Schools) Nurul Islam 02 Balung Jember in the context of competition with other Elementary Schools/Islamic Elementary Schools. This research uses a qualitative approach with the type of case study. Data was obtained by observation, interviews, and document review. Data analysis used interactive analysis consisting of data reduction, data presentation, and verification/conclusion. This study reveals: First, Madrasah Ibtidaiyah Nurul Islam 02 Balung Jember establishes its positioning as a madrasa that is superior, religious, and has character according to local wisdom. Second, there are two differentiations highlighted by Madrasah Ibtidaiyah Nurul Islam 02 Balung Jember: image differentiation with A Accreditation and program differentiation with religious programs. Third, the brand built by Madrasah Ibtidaiyah Nurul Islam 02 Balung Jember is excellence with Accreditation A and strengthening aqidah and amaliyah ubudiyah ahlussunnah wal jamaah an-nahdliyah.

Item Type:	Article
Subjects:	13 EDUCATION > 1399 Other Education > 139999 Education not elsewhere classified
Divisions:	Fakultas Tarbiyah dan Ilmu Keguruan > Manajemen Pendidikan Islam
Depositing User:	Zainal Abidin -
Date Deposited:	05 Apr 2023 02:14
Last Modified:	05 Apr 2023 02:14
URI:	http://digilib.uinkhas.ac.id/id/eprint/21762

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