Communication Effects Word Of Mouth (Wom)In Wali Santri’s Decision On Pesantren Selection

Machfudz, mfd (2019) Communication Effects Word Of Mouth (Wom)In Wali Santri’s Decision On Pesantren Selection. INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, 11 (1). pp. 3976-3982. ISSN 2277-8616

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Abstract

This research aims to explain the linkage of word of mouth (WOM) strategy with the interest of wali santri (student’s representative) to entrust their children's education to pesantren. Word of mouth (WOM) is a reasonable strategy to raise the image of pesantren as a non-profit institution. The findings of this research are that prospective wali santri get word of mouth (WOM) information and recommendations about pesantren fromfamily, friends and incumbents wali santri. The biggest information that influences the decisions of wali santri is the pesantren curriculum, pesantren facilities, and pesantren's tuition fees. The pesantren word of mouth (WOM) strategy can be expected toraise its positive image to prospective santris.

Item Type:	Article
Divisions:	Fakultas Tarbiyah dan Ilmu Keguruan > Manajemen Pendidikan Islam
Depositing User:	Machfudz mfd Machfudz
Date Deposited:	19 Apr 2022 02:15
Last Modified:	19 Apr 2022 02:15
URI:	http://digilib.uinkhas.ac.id/id/eprint/4992

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