PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALITY TERHADAP KEPUTUSAN PENGGUNAAN DOMPET DIGITAL PADA NASABAH GENERASI Z KSPPS BMT NU LUMAJANG CABANG PASIRIAN

Nikmah, Dini Hilyatun (2026) PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALITY TERHADAP KEPUTUSAN PENGGUNAAN DOMPET DIGITAL PADA NASABAH GENERASI Z KSPPS BMT NU LUMAJANG CABANG PASIRIAN. Undergraduate thesis, UIN KHAS JEMBER.

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Abstract

Dini Hilyatun Nikmah, M.F. Hidayatullah, 2025: Pengaruh Brand Awareness, Brand Association, Perceived Quality And Brand Loyality Terhadap Keputusan Penggunaan Dompet Digital Pada Nasabah Generasi Z KSPPS BMT NU Lumajang Cabang Pasirian.

Kata kunci: brand awareness, brand association, perceived quality, brand loyality, dompet digital.

Item Type: Thesis (Undergraduate)
Subjects: 14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics
Divisions: Fakultas Ekonomi dan Bisnis Islam > Perbankan Syari'ah
Depositing User: Ms Dini Hilyatun Nikmah
Date Deposited: 03 Jun 2026 08:39
Last Modified: 03 Jun 2026 08:39
URI: http://digilib.uinkhas.ac.id/id/eprint/53925

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