Analysis Of Actions By Jember’s Content Creators After The New Monetization Rules

Bernadien, Win and Sanjoyo, Mawardi Purbo (2022) Analysis Of Actions By Jember’s Content Creators After The New Monetization Rules. Heritage: Journal of Social Studies, 3 (2). ISSN 2723-0759

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Abstract

The Youtube application is rapidly expanding and changing how Indonesians enjoy the media. The increasing public interest in the existence of Youtube is shown by the growing number of content creators, known as Youtubers and Youtubers themselves. So the exciting thing to study is how Youtubers maintain their existence on Youtube, both socially and economically, because it is undeniable that humans want to exist in the social environment (Homo Homini Socius) and the economic environment (Homo economics). This study uses a qualitative method that presents a social perspective to understand the phenomenon of the research subject. The results of this research are the social and economic existence of Youtubers can be seen from the content created before or after the new Youtube Partner Program (YPP). Tepe46 and Abdikos are Youtubers from Jember who have similarities in maintaining their identity and social existence. However, it is different in maintaining economic reality, where Abdikos takes practical actions while Tepe46 tends to be instrumental. This was done because they saw the track record of their Youtube viewers and monestations.

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