PENGARUH KENAIKAN PPN 12%, DIGITAL MARKETING, DAN PERCEIVED EASE OF USE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION HALAL PADA GENERASI Z MELALUI PLATFORM SHOPEE

Adha, Aida (2025) PENGARUH KENAIKAN PPN 12%, DIGITAL MARKETING, DAN PERCEIVED EASE OF USE TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION HALAL PADA GENERASI Z MELALUI PLATFORM SHOPEE. Undergraduate thesis, UIN Kiai Haji Achmad Siddiq Jember.

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Abstract

Aida Adha, 2025: “Pengaruh Kenaikan PPN 12%, Digital Marketing, dan Perceived Ease of Use Terhadap Keputusan Pembelian Produk Fashion Halal Pada Generasi Z Melalui Platform Shopee”.
Kata Kunci: PPN, Digital Marketing, Perceived Ease of Use, Fashion Halal

Item Type: Thesis (Undergraduate)
Subjects: 14 ECONOMICS > 1402 Applied Economics > 140207 Financial Economics
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing
Divisions: Fakultas Ekonomi dan Bisnis Islam > Ekonomi Syariah
Depositing User: Ms Aida Adha
Date Deposited: 18 Dec 2025 02:50
Last Modified: 18 Dec 2025 02:50
URI: http://digilib.uinkhas.ac.id/id/eprint/50191

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